We as a society have become “chronically online” – the term stems from our relationship with the internet. Americans spend five to six hours on the internet daily outside of their work requirements. This time is spent on communication apps, social media, or just browsing the internet.
For any entrepreneur or business owner, you might already be aware of the importance of having an online presence, but the process of choosing a domain name is an important process that’s often rushed.
In this article, we’re going to be discussing why choosing the right domain is crucial for your brand’s growth.
The Rising Competition for Domains
VeriSign, a global provider of domain name registry services and internet infrastructure, announced that there were over 351.5 million domain name registrations in 2022. Domain name registrations have increased by 3% since the previous year, which shows how a lot of enterprises have become interested in occupying more space in the online sphere. Among the most popular TLDs are .com and .net, amounting to over 174.3 million registrations. Other popular ones include .cn, .de, .uk, .nl, .ru, .br, .fr, .eu, .au, and .it.
Moreover, the competition for high-value commercial term domain names remains ever so demanding. These are also called “exact match domain names”, as they are single-word website domains that imply an important brand or product, such as Universal.com, Cars.com, or Hotels.com.
Some companies purchase domain names and proceed to redirect visitors to their official websites. For instance, the website of the digital network Fandango can also be reached by typing in Movies.com.
Domains Express Originality
That said, it will take some effort to come up with a unique domain name that reflects your brand’s identity, especially if your team is swamped with the other tasks involved in launching a business. There are lots of tools that can help speed up the process.
Using a domain name generator inspires creativity, allowing you to leverage already existing ideas and giving you additional name suggestions. Some are even equipped with a feature that lets you check whether the domain name you want is still available.
Avoiding Legal Issues
Because there are already so many registered domain names, you might run into some legal issues such as copyright strikes, trademarks, and state registration problems if you’re not careful. Having a properly registered name also streamlines managing document procedures in the long run.
We don’t recommend taking risks with your domain name especially early on in your business run. You also don’t want these issues to tarnish your enterprise’s reputation or damage your finances.
The Right Domain Name Contributes to SEO
TechRadar highlights how entrepreneurs need to be smarter about their web address and treat it as a crucial part of their marketing and branding strategy. You can do so by optimizing your domain name and making it more accessible to visitors and search engines.
While uniqueness is an important aspect of naming a business, you have to ensure it’s simple enough to become a top-level domain and improve web visibility. This also makes it easier to branch out later on to social media usernames.
Final Words: Choosing The Perfect Domain Name
There’s no single formula for choosing the right domain. Most of the time, finding the perfect name depends on your enterprise’s circumstances and the available domain names at the time. It also boils down to you and your team’s creativity as well, but this too can be aided with the use of tools and name generators available online.
But as long as the domain name is accessible and reflects your brand’s values and identity, it will most likely work well. If you want to learn more, check out our other business articles here at TechnoBuddy.