Is Landscape Mode Losing Popularity Amongst Smartphone Users?

The landscape mode on smartphones such as the iPhone has traditionally been the most popular way to consume entertainment on the Internet, but could the latest innovations alter our smartphone viewing habits?

The Portrait Mode Innovation

In the iGaming sector, portrait mode is throwing down the gauntlet to the more popular landscape mode. Particularly on slot games, the landscape mode is generally preferred by players. But that could be about to change thanks to an innovative feature, which gives players a unique and immersive slot experience in portrait mode.

The innovative portrait mode has been developed by 4ThePlayer, a challenger brand game supplier, and is known as the Big Reel Portrait Mode for use on the best UK slots online. The company has reinvented the portrait mode to make the most of the screen and create an immersive experience for players.

Is Landscape Mode Losing Popularity Amongst Smartphone Users?

Simple, But Ingenious

The unique feature is as simple as it is ingenious. When playing slot games in the Big Reel Portrait Mode, the reels are simply stacked on top of each other, with the reels spinning from right to left. Anyone who has played slot games on a smartphone for any length of time will know that portrait mode is a much more comfortable way to play slots, as an iPhone can be held in one hand in this mode, with the free hand used to spin the reels.

Since the feature was launched for the first time in the popular slot game 9k Yeti, 4ThePlayer has been tracking the innovative feature with Google Analytics and as players have a choice between traditional small reels or their Big Reel Portrait Mode, the company has discovered that statistically, players do prefer the Big Reel Portrait Mode over the classic landscape experience.

There are other areas of entertainment where the portrait mode is achieving supremacy. Photographs and posts on Instagram are optimised in portrait mode, making full use of the screen, giving the mode an edge over landscape mode. The same phenomenon can be seen on Facebook, signalling that as far as photo images are concerned, portrait mode is king.

Is Landscape Mode Losing Popularity Amongst Smartphone Users?

Landscape Mode Reigns Supreme For TV Shows And Films

All of this does not mean that landscape’s days are numbered. It is preferable to watch music videos and movies on YouTube in the iPhone landscape view, for example, simply due to the fact that landscape mode fills the entire screen. In fact, while the Netflix app opens in portrait, when you play a film or TV show the view automatically changes to landscape mode to take advantage of the full screen.

Landscape is also the most popular way to watch sporting events such as the Premier League on the Sky Sports app or the BT Sport app, as the mode not only provides viewers with a full-screen viewing experience but also the portrait mode makes it very difficult to properly view the action on smartphones. Furthermore, the latest iOS 16 worldwide software release features the option of using Face ID in landscape mode.

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While portrait mode is preferred for reading newspapers on apps, in comparison the viewing of PDFs in this mode on smartphones makes documents and images extremely difficult to read. Again, the landscape mode is invaluable in order to obtain a proper view of documents. Nevertheless, as rumours persist about an iPhone flip phone, this type of mobile phone could give a further boost to portrait mode.

The portrait innovation could signal a seismic shift in how online casino players approach slot games with players given the option of a much-improved portrait mode. As is often the case, players will vote with their fingers and if the feature proves popular, it will no doubt lead to an increase in other game developers looking to adapt their own games to take advantage of the innovative feature.