5 Best Email Marketing Software Tools Of 2023

Are you also the one who wants to grow your business and looking for affordable, easy-to-use, and better software for email marketing? Then you are at the right place. As there are a lot of such software available online, you may get confused about which one to choose. But there is no need to worry.

As we have mentioned a list of the best 5 software for email marketing purposes. We have presented you with this list after conducting surveys with more than 1,700 marketers from different sizes of business (small to large businesses). We asked for their opinion and the best software according to them. Let’s have a look at our list.

5 Best Email Marketing Software Tools 

So, here in this article, We have listed the top 5 software which you can pick as the best option for e-mail marketing tools. Let’s get started on our list.

1. ActiveCampaign

Active campaign is our first tool in the list, which you can use as one of the best software for email marketing. It is the most popular software these days, which was once an underdog. It has gained over 130,000 customers from small businesses, and they found it helpful. It doesn’t need to be a professional user to use this tool. You can use it even if you are a beginner in this field.

This is one solution for all your business needs you expect from tools and marketing tools. It can manage all your live chats, marketing automation, and sales, etc. This tool is affordable too, which is suitable for small businesses also. You can buy its monthly subscription at $9. It is suitable for all kinds of business needs.

2. Sendinblue

Sendinblue is our next business tool in this list and is also one of the most popular and leading services for transactional email. This tool sends emails for the two different types of ventures which are Serene and Leadformly. The deliverability rate of their email is good, which is about 98% for now.

As it is reported in our survey, most of the people found it good. However, it doesn’t provide various advanced features you need for your business, including goal tracking, annotations, and native integrations. Its main features include Marketing automation, live chats, form sign-ups, Facebook advertisements, CRM, etc.

3. Omnisend

One of the other best marketing tools on our list is Omnisend which has become very popular in e-commerce stores. It helps e-commerce in their marketing strategies, automatic email service, push notifications, SMS, Integrates Google, Instagram, and various other media ads.

It is highly modified to drive repeat buyers on your e-commerce site and to reduce cart abandonment. It works on the basis which surely works on e-commerce sites as it provides scratch cards, spin wheels, and birthday discounts to attract more customers to the site and make them revisit the site.

It also triggers e-mails, SMS and notifications to the customers to reduce cart abandonment and to review the product they previously purchased. This method works in most cases. It provides you with opinion polls from the customers so that you can work on your site to improve it, and you get an idea of what the customer wants. It is neither costly nor cheap so you can choose it accordingly.

4. HubSpot

HubSpot is another best e-commerce tool that you can pick as the best option. This is one destination for all your marketing needs which provides various features such as landing pages, automatic reply to chats, forms, CRM, and other features which you expect from such tools.

Some people claim that this tool tries to cover everything, and this is the downfall for it as it fails to do even a single thing perfectly. However, it doesn’t apply well. It offers free subscriptions for small business needs, which is just a trap to fool their customers. There is no transparency in their pricing.

One customer claimed that it started with $50 as a monthly charge on this tool which was increased to $2000 per month in just a year.Besides the pricing scheme, everything is best in this software, and that’s why we have included it in our list.

5. MailerLite

Now let’s move to our last tool in this list which is MailerLite which is also one of the best options you can pick for all your e-commerce needs at very affordable pricing. You can enjoy it for free of cost up to 12,000 mails to 1,000 contacts per month, and you will have to pay when exceeded. It is suitab6 for every size of business and even for freelancers as it sends a lot of emails in-market campaigns.

It is one destination for a startup business as you can start it for free of cost while you need to pay for other such tools available in the market. You should go with this tool if you are starting up a business and want to send some engaging emails to your audience.

Final Words

So this was our article containing a list of the 5 best software which you can use as an e-mail marketing software. Nowadays e-mail marketing has become a very important and effective part of e-commerce. All these tools are best suited for small to large businesses. You can choose them according to your needs and the size of your business. I hope you will find this article helpful.