The problem of fake reviews is growing day by day. It is becoming very serious and had been creating a lot of trouble for the people too. The consumers are not happy at all because now they can not trust the validity of the product at all. This has created some major Companies like Google and Amazon to look into the matter in a very serious light.
“We are investigating concerns that Amazon and Google have not been doing enough to prevent or remove fake reviews to protect customers and honest businesses,” Andrea Coscelli, chief executive of the CMA, said in a statement.
“It’s important that these tech platforms take responsibility and we stand ready to take action if we find that they are not doing enough.”
Amazon said it devotes “significant resources” to preventing fake or incentivized reviews.“We work hard to ensure that reviews accurately reflect the experience that customers have had with a product,” a company spokesperson told CNBC. We will continue to assist the CMA with its inquiries and we note its confirmation that no findings have been made against our business.”
Google said the company’s policies “clearly state reviews must be based on real experiences.”
“When we find policy violations, we take action — from removing abusive content to disabling user accounts,” a spokesperson told CNBC. We look forward to continuing our work with the CMA to share more on how our industry-leading technology and review teams work to help users find relevant and useful information on Google.”
So we just need to have patience and hopefully, the problem will be solved soon enough and everything will return to normal.
